Available Plans

Get Started Today

Our plans are designed for flexibility and to fit into nearly any budget, and every customer gets an onboarding call with the FI Team

Payment frequency


The essentials to provide your best work for clients.

$349 /month

$249 /month

billed at $2,988/year
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  • Up to 50 test invites per month
  • Deep dive analysis on 15 traits
  • Unlimited admin accounts
  • Basic branding capability


Most popular

A plan that scales with your rapidly growing business.

$499 /month

$399 /month

billed at $4,788/year
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  • All the benefits for Starter, plus..
  • Up to 500 test invites per month
  • Deep dive analysis on all 27 traits
  • Advanced branding capability


Dedicated support and infrastructure for your company.

$1,499 /month

$1,249 /month

billed at $14,998/year
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  • All the benefits for Growth, plus..
  • Up to 1000 test invites per month
  • Customized scoring algorithm based on your criteria
  • Monthly consultation with an FI Assessment expert

Not ready to decide? Schedule a discovery call with our team.

What others are saying about the DNA Assessment

  • The Founder Institute appears to have developed an assessment that any population, any city, university, or country could use to determine who among them has the best shot at succeeding as an entrepreneur.

    Aaron Patzer image
    Aaron Patzer
    Founder of Mint.com
  • Entrepreneurial success? Yes, there's a test for that.

    Kelly Hoey image
    Kelly Hoey
    Contributor, Inc. Magazine
  • Founder Institute's research confirms: it's all in the head!

    Thomas R. Eisenmann image
    Thomas R. Eisenmann
    Professor, Harvard Business School
  • The Founder Institute's Predictive Admissions Test also pinpoints the behaviors and characteristics that virtually guarantee an entrepreneur will fail.

    Jason Akeny image
    Jason Akeny
    Senior Writer, Entrepreneur Magazine

Simple Onboarding

Get started today with onboarding and full support from the FI Assessment Team

Choose Your Plan

Subscribe to the plan that best fits your needs

Join Onboarding Call

Our team will reach out within 72 hours to schedule a personalized, one-on-one onboarding call

Collect Test Results

Start inviting your users and analyzing their test results right away

Frequently Asked Questions

The DNA Assessment was built by clinical psychologists and data scientists, utilizing peer-reviewed research and the latest social-science best practices. Learn more on our Methodology page.

The Assessment has been professionally translated into Spanish and Portuguese. However, the English version is written at a third grade reading level and has no colloquialisms or slang, so the Assessment can still be taken using Google Translate.

Your test results will not be shared outside of your organization, and you can determine what level of information your users will see.