Available Plans

Get Started Today

Our plans are designed for flexibility and to fit into nearly any budget, and every customer gets an onboarding call with the FI Team

Payment frequency


Get started testing right away with basic reporting and features.

$399 /quarter

$999 /year

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  • Up to 100 tests
  • Up to 2 admin accounts
  • Deep dive analysis on 15 traits
  • Basic branding capability


Most popular

Go deep on analyzing the personality traits of your audience.

$949 /quarter

$2,999 /year

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  • Up to 1000 tests
  • Unlimited admin accounts
  • Deep dive analysis on all 27 traits
  • Advanced branding capability


Customize our research to fit your specific needs.

Custom Pricing

Custom Pricing

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  • Customized scoring algorithm based on your criteria
  • Consultations with an FI Assessment expert
  • SSO and other system integrations

Not ready to decide? Schedule a discovery call with our team.

What others are saying about the DNA Assessment

  • The Founder Institute appears to have developed an assessment that any population, any city, university, or country could use to determine who among them has the best shot at succeeding as an entrepreneur.

    Aaron Patzer image
    Aaron Patzer
    Founder of Mint.com
  • Entrepreneurial success? Yes, there's a test for that.

    Kelly Hoey image
    Kelly Hoey
    Contributor, Inc. Magazine
  • Founder Institute's research confirms: it's all in the head!

    Thomas R. Eisenmann image
    Thomas R. Eisenmann
    Professor, Harvard Business School
  • The Founder Institute's Predictive Admissions Test also pinpoints the behaviors and characteristics that virtually guarantee an entrepreneur will fail.

    Jason Akeny image
    Jason Akeny
    Senior Writer, Entrepreneur Magazine

Simple Onboarding

Get started today with onboarding and full support from the FI Assessment Team

Choose Your Plan

Subscribe to the plan that best fits your needs

Join Onboarding Call

Our team will reach out within 72 hours to schedule a personalized, one-on-one onboarding call

Collect Test Results

Start inviting your users and analyzing their test results right away

Frequently Asked Questions

The DNA Assessment was built by clinical psychologists and data scientists, utilizing peer-reviewed research and the latest social-science best practices. Learn more on our Methodology page.

The Assessment has been professionally translated into Spanish and Portuguese. However, the English version is written at a third grade reading level and has no colloquialisms or slang, so the Assessment can still be taken using Google Translate.

Your test results will not be shared outside of your organization, and you can determine what level of information your users will see.